10 Reasons You Should Hire A Digital Marketing Agency Today!Aug 19, 2022
“Why wouldn’t I just hire employees to do my digital marketing instead of an agency?” This is the biggest question we get from business owners, and today I want to share with you 10 reasons why you’re better off hiring a digital marketing agency. These reasons are so compelling that by the end, you’ll be searching for a digital marketing agency to handle all of your business needs.
Let’s You Run Your Business
Let’s be real, most business owners' specialty is not things like running their social media, building a website, optimizing a blog, and so forth. When you first start your business, you may have to do all of these things simply because you don’t have the finances to hire someone or an agency . . .
However, when you start making money, this should be the FIRST thing you do. I can’t tell you how many businesses on social media and marketing we audit that are nowhere near as optimized as they should be. It makes sense right, you don’t know the information, so you piece together everything the best way you can.
It seems fine in the short term, but in the long term, duct-taping the online aspects of your business can have serious consequences and cost you not just followers and leads, but also a lot of sales for your business. Hiring an agency allows you to take these things off your plate and get back to what you do best, whatever that is.
It takes minimal effort on your part, as most work comes at the beginning when they’re familiarizing themselves with your business. After that, it’s pretty much hands-off on your end, you get back to selling your products/services, and over the long haul, you end up making MORE money because you’re not spending a bunch of time on social media and marketing for your business that you’re not equipped to do.
Cuts Down On Your Overall Costs
The first thing I always hear is, “I can’t afford to hire an agency . . . I’ll just hire an employee to do it instead and save money.” I can’t even begin to tell you how backward and false this statement truly is.
First, did you know it costs anywhere from $18-20K to hire and train a new employee? Not to mention you have to give them benefits and pay for things like insurance. In total, this can end up costing you a lot of money, and what do you get in return?
Someone who I can promise you doesn’t know all the ins and outs as a digital marketing agency does. Let’s be honest for a second: we’ve all been employees before, and what do employees do? They show up on time, leave on time, don’t give work a second thought when they’re not there, definitely don’t study the latest trends as they continue to unfold, and basically give enough effort to justify the pay they get . . .
Sound about right?
As opposed to a digital marketing agency that is trained in these areas and whose job is to make sure and stay relevant in all of these areas, because their business depends on getting your business results and great reviews. Seems like a no-brainer now, right?
In addition to saving on employees and benefits, you also save on the costs of all the tools that it takes to run your social media and marketing on an everyday basis. Things like scheduling tools, hashtags analytics, and CRM software that you would normally have to pay for on your own are now included when you work with a marketing agency.
Some agencies might charge you for these extra tools, but we don’t believe in charging our clients for things we’d already be using regardless, so these all come free of charge when you’re a client of ours. Depending on the services you’re utilizing, this can save you anywhere from $250-5K a month simply by NOT having to buy these yourself.
It Is A Scaleable Service
When you hire a digital marketing agency, you’ll start seeing results, usually immediately. Seeing an instant ROI may have you thinking, “Wow, I didn’t really understand the effect that doing this would truly have, maybe I should also add X to what I’m doing.”
The nice thing about having a marketing agency in your back pocket is that it’s very easy to add a service if you decide there’s something else your business could benefit from. For example, say a marketing agency is doing social media management for you and you decide that you want to start running Facebook Ads . . . it’s a very simple process to add that service.
Now think about the flipside. Say you hire in-house for your social media management and decide you want to run Facebook Ads. Now you have to try and find another person to hire, which means more time away from your business, and when you do find that person, it means more salary, more benefits, and more time for training.
With a marketing agency everyone on their team is equipped and ready to go from day one, meaning that if you need to add a service, there’s zero lag time, zero training time, and an overall easier transition when it comes to scaling.
Offers Measurable Results
One of the hardest parts about running a business is all of the numbers that get thrown your way, especially when it comes to your social media and marketing. Things like your social media reach, engagement, growth, ROI, ROAS, and a bunch of other acronyms can make your head spin. How is one to keep track of it all?
Rather than you stressing about all the numbers and acronyms, passing off those services to a marketing agency allows you to receive reports on a monthly basis, breaking down exactly how your numbers look and explained to you in an easy-to-understand way.
In addition, this makes it very easy to gauge just how effective the marketing agency you hire is. Numbers don’t lie, so when you’re being given your monthly report it is very easy to see if you’re hitting the targets for growth that you’re expecting. Just make sure that both you and the marketing agency sit down beforehand and come up with target goals for things like social media growth, leads through ads, etc. because you want to be able to evaluate this on a monthly and quarterly basis.
The Ability To Be Omnipresent
Imagine if you wanted to have your business be on the top five social media platforms . . . this would mean being on TikTok, Instagram, Pinterest, LinkedIn, AND YouTube. If you were to hire employees for this, chances are you’d need to hire separate people for each platform, because the likelihood of you finding one person that can help you grow on ALL of those platforms is slim to none.
However, when you hire a digital marketing agency, they’re equipped to help you grow on multiple channels and create an omnipresence marketing strategy for your business, all in one place. Gone is the need to look for separate experts, because now you have a team that can help you expand in ways that one employee simply can’t do. That’s the power of having a team.
Keep Track Of Your Competitors
I know you’ll hear most people say not to worry about your competitors, but I personally think that’s false to a certain extent. It’s important to pay attention to what your competitors are doing because by in large, they’re targeting the same audience as you.
Knowing what your competitors are doing and doing this market research is vital for two reasons. First, if they’re doing something that’s working, it can help give your business new ideas on ways to target your ideal audience. Second, if something doesn’t do well, this may provide lead you towards staying away from that specific idea.
If you have someone in-house doing something like your social media management, chances are slim that they’re doing that type of market research on your competition, and for good reason, it’s not technically their job. So once again, if this is something you’d want to be done, you’d either have to do it yourself or dedicate someone to do that.
However, built into every digital marketing agency’s plan is market research done on your top competition. We’ll look at what type of content they’re creating for social media, what ads they’re running that are successful, and we’ll even opt into their emails to study their email marketing and how effective it is. You’re not going to get this level of market research on your competition anywhere else, trust me.
You Get A Team Rather Than An Employee
This has been a theme throughout the blog, but it can’t be stated enough: the power of having a team all in one hire, as opposed to having to find individual talent. With all the costs that come from hiring an employee, whether it’s training or benefits, you are sure to save in the long run by hiring a marketing agency.
Also, depending on how big the agency is, you get expertise in a bunch of different areas instead of just one if you hire an employee. You can’t expect a new hire to do your social media marketing, run your ads, maintain your website, write your blogs, and the copious amounts of other things you need to do online to run a successful business . . . but that’s exactly what you get when you hire a marketing agency to take it all off your hands.
Trustworthiness & Capability
When hiring someone for your agency, it can be really difficult navigating the sea of resumes you’re likely to get. What makes it even more difficult is the fact that everyone puts on their best face, and says all the right things, all in the hopes of standing out above the rest. How are you supposed to pick and know that you’re choosing the right person?
When it comes to hiring a marketing agency, it’s as simple as doing a little research, seeing who they’ve worked with in the past, and taking a look at their work to see if they’re capable of handling the needs that you have as a business.
Marketing agencies live and breathe off their own content and the results that they get for their current and past clients, so information like this will be easily and readily available for you to find. This makes hiring a marketing agency much easier than an employee simply because the background information is easier to find.
Branding is the foundation of a business and making sure that all of your content and marketing stays on brand is important in building awareness and a long-term relationship with your audience. This is where I believe marketing agencies thrive above all other reasons that have been previously stated.
Branding does two things: first, it conveys the values, vision, and mission of your business. Second, it creates cohesion with your colors, fonts, and log that convey those values, vision, and mission in a way that your audience can understand.
When your branding is done right, it builds trust and relationships with your audience, which continues to bring your audience back again and again. This is how you build community and a lifetime customer.
Unless you’ve researched and studied branding, chances are you’re not sure how to articulate it through a business, especially when it comes to content and marketing. So unless you specifically hire someone that has a background in branding, they’re going to struggle to understand exactly how to do this.
Branding, however, is a marketing agency’s specialty, because everything they do has to be done with a company’s branding in mind. So you can ensure when you hire an agency that your branding will come through in any projects, content, and marketing they do will all be based on the foundations of your brand that have existed since day one.
Get A Quicker ROI With A Marketing Agency
We saved the most important point for last! When you hire someone in-house, you have to train them, get them up to speed, and give them time to acclimate before you can expect to see some sort of results.
However, a marketing agency is used to specifically working with your kind of business, so when you hire them, they’re ready to go from day one. No training necessary, no getting up to speed, rather, they’re ready to start getting you results in whatever area you hire them in.
This can save you valuable time and get you an immediate ROI. Nothing is more important than seeing a return on any investment, especially in business, so you can rest easy knowing that in the first month you’ll start seeing your investment pay immediate dividends.
Hiring a digital marketing agency can not only save you money, but it allows you to scale your business in a multitude of different areas. You get the knowledge and expertise of an entire team while saving money by not having to hire multiple team members to do all the jobs that a marketing agency entail.
If you’re looking for help when it comes to your social media and marketing strategies for your business, I’d highly recommend researching agencies that work with businesses like yours and giving them a call. Chances are good that call could not only save you money but also help you scale your business a whole lot quicker.
And if there’s some way we can help, feel free to click HERE and book a FREE consult with us. We’d be more than happy to take a look at your business and give you some tangible steps to point you in the right direction!