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3 Tips to (Better) Batch Your Content

batch creating batching content creation content design digital marketing social media social media marketing social media strategy Apr 12, 2021

It seems like everywhere you look, people are telling you that batch creating your content is the only way to go. The only problem is, you don’t know where to start. Maybe it seems overwhelming? Like it would take too much time?

Don’t worry, because we are going to give you three tips that have helped us be able to batch create our content for over a year now. 

The first tip is to schedule it. If you don’t put it in the calendar, then it’s not going to get done. You preferably want to leave yourself at least 2 hours (depending on how much content you need to produce), that way you have enough time to plan everything out.

We take Friday night and plan all the photos and design, and on Saturday is when we write all the copy for the content. Writing it all at once may seem daunting, but it’s actually beneficial because it allows you to get into the flow, rather than starting and stopping.

The ideal way to make this work for you is to schedule it on the same day at the same time every week, that way you get into a routine every week. If that’s not possible, then just make sure you schedule it and leave yourself enough time to create a week's worth of content.

The second tip is to use tools to make your life easier. Planoly allows you to see a grid of your Instagram photos, that way you can see what your feed will look like and plan accordingly. Hootsuite allows you to schedule your Facebook, Instagram, YouTube, and Twitter all in one place. Flick is an app that will show you hashtag metrics so you’re always choosing the best hashtags.

The point is if there’s an app that can help make your social media creation easier, then use it! The more efficient you can become when creating your content, the more time you can then spend on other areas of your business.

The last tip is to take bigger content and splice it up into smaller pieces of content. So for example, say you make a YouTube video every single week. Part of that video could be the following: an IGTV episode, a story, the words could be transcribed into a blog, etc. The same can be done with a blog. You can use that to create Twitter posts, quotes, and captions for other social media platforms.

Coming up with that much content on the fly will be difficult week after week. That is why making those bigger pieces of content that you then share in smaller form across your other platforms is so important. It is a great way to share the heart of the message to everyone in your various communities while making your batch creation process a lot easier.

That ultimately is the goal. To make your life easier. Spending 2–3 hours each week creating your content allows you to fully focus for the other 6 days on things like building your communities on those platforms and creating more revenue for your business.

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