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3 Ways to Increase Your Inbound Leads

business resources digital marketing inbound leads increase leads leads marketing marketing strategy social media growth social media marketing social media strategy Mar 29, 2021

It’s the age old question: “How do I attract more people to my website/product/blog?”

As a business, if you don’t have a steady stream of potential buyers coming in and out the doors (or to your website) then you’re in trouble.  Especially if there is no systems in place for generating those leads.

Most people assume that when someone talks about leads, they are talking about ads, such as Facebook or Google.  That can be the case in certain instances, but those aren’t the only options.  Yes, ads are great, and when done right, are very predictable in yielding a business great ROI’s, but it’s just one piece of the puzzle.

Because we all know the famous saying, “You never put all your eggs in one basket.”

What does this mean for your business?  It means you need to be having leads coming from more than one place, ideally 3-5 places.  That way, if one system of leads dries up, or the platform changes, you’re fine because you have 2-4 other ways you’re currently generating leads.  However, if that’s the ONLY way you’re creating new leads for your business, you can see how many problems that can create.

Knowing this, where are some other ways that businesses can generate new leads?  Below is a list of some ways you can start to generate leads for your business, with some free and paid options.

  • Facebook groups
  • Hire a cold caller
  • LinkedIn Sales Navigator
  • YouTube ads
  • Social media (Facebook, Instagram, etc.)
  • Podcast (host or be a guest on someone else’s)

The main thing when picking your ways of generating leads is asking yourself what makes sense for your potential clients and customers.  Where do they hang out the most?  What media do they most consume?  When you answer those questions, you can start to figure out which avenues make the most sense for you and your business.

Consistent leads are vital to a business's stability and long-term growth.  Without them, there is no predictability, no plan, no vision.

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