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The 10 Best Ways To Grow Your TikTok Account In 2023

digital marketing agency how to grow on tiktok in 2023 short-form video social media marketing tiktok Oct 05, 2022
a women holding an iphone with her TikTok app open in a mall

As we wind down 2022 and head into 2023, TikTok is showing no signs of slowing down as a social media platform and if anything, it is continuing to pick up more and more steam.  As the platform ages up, more and more business owners are finding their way to TikTok and realizing the enormous benefits it can have!

If you’re a business owner or influencer that’s looking to grow your TikTok heading into 2023, I want to give you my top 10 things you need to know in order to give your TikTok account the best possible chance at growing.

Your First 6 Videos Are Vitally Important

TikTok has a very smart algorithm, and when you start creating videos, you need to make sure that everything about your videos does two things . . . and that tells TikTok where your content belongs and to who your content should be pushed out to.

This means you want to hone in on one specific topic that your videos are about.  Whether it’s travel, cooking, or in our case, couples comedy, when your videos focus on one specific topic it lets you TikTok know exactly what kind of content you’re creating, as well as makes it easier to serve up that content to the people that want it.

Additionally, you need to make sure that everything else in your videos signals TikTok as to exactly where they need to be.  This means your on-screen text, captions, and hashtags all point in the same direction.  TikTok loves your videos to be about one thing, so make sure you’re letting them know exactly what that one thing is.

Create Videos Around A Topic You Enjoy

This tip isn’t so much about the nuts and bolts of TikTok, but more about having to do with your long-term goals and the results you’ll get on the platform.  I can’t tell you how many creators we started back in 2018 are no longer around on the platform.

Why is this?  It’s because they were creating content they THOUGHT would get them the most virality, instead of creating content that they truly enjoyed making.

If you take nothing else from this blog, remember this: TikTok has a place for any niche, any type of content, and any topic.  That’s the beauty of TikTok.  So don’t choose to create a type of content because you THINK it’s going to go viral or give you the best chance at TikTok success.

Create videos because you enjoy the topic and have fun making them.  This will ensure that you don’t get burned out or discouraged during times when your videos aren’t doing as well (trust me, it happens to all of us).  Think about a topic you love, then create your videos around that topic.

Jump On The Trends Early

When it comes to trends on TikTok, they move a lot faster than they do on Instagram.  This is why we’ll usually take 10-15 minutes every day just to hop on the FYP page and see if there are any new trends from the previous day.

When it comes to trends on TikTok, there are three specific types of trends you want to be on the lookout for.  Each of these can be re-used by you to massively grow your audience.  The goal is to jump on them early, put your unique spin on them, then get them out right while the trend is hot.

The first type of trend you want to be on the lookout for is an audio trend, whether it’s a song or a sound with someone speaking.  The easiest way to find out what sounds are trending is to go into the TikTok search bar and type in “trending sounds.”

This is great because in less than a minute, you can find the top 25 sounds trending on TikTok, as well as go into those sounds, see the videos that are being created, and create one yourself.  It’s fast and really easy to do!

The second type of trend to be on the lookout for is a trending hashtag.  These can be found in your look in the “Creator Center” of TikTok.  Using a trending hashtag, especially when it’s just taking off, is another great way to gain a boost for your video.

What we usually do is look at what the trending hashtags are, then put them in the search bar and see what types of videos are being created using that hashtag.  This will give you some ideas as to how you can use that trending hashtag for yourself.

The third type of trend you want to be aware of is niche trends.  These are trends specific to your niche.  This is why we always suggest following people that create the same type of content as you, that way, if a particular video takes off that is related to the industry you’re in, you’ll know it.

For example, sometimes couples will do certain types of videos, like a prank or something relatable and it will take off.  It’s not the sound or the hashtag they use, but the topic the video is centered around.  So make sure you’re building relationships with the creators that are a part of your community.

How Many Times Should I Post On TikTok Daily?

Most social media platforms want to focus on quality over quantity (even though I don’t necessarily agree with that).  However, TikTok is a MUCH different platform.  People spend an average of 64 minutes a day on the platform, which means they are constantly in need of fresh, new content to serve up to people’s “For You Page.”

That being said, you want to post as many videos are you can while staying consistent.  I can tell you that the time when we grew the most on TikTok (100K followers in 30 days) was when we were posting six times a day.  Yes, you read that right: six times a day!

However, it’s better to start with posting once a day, then grow into posting more.  As of right now, TikTok recommends you post anywhere from 1-4 times a day depending on what you feel like you can handle.  I will tell this once again: the more you post, the more you’ll grow . . . it’s as simple as that.

Make Sure You’re Producing High-Quality Videos

With so many people creating online now, it’s a non-negotiable that your videos be of the highest quality . . . especially when it comes to TikTok.  There is too much competition and too many options now for people to watch a bad video.  So what are some things you need to do to ensure your video is “high quality?”

The first and most important thing is what you record.  Luckily, iPhones and Androids are so great now that the quality of video they produce rivals that of most cameras.  You can also adjust the settings on your phone and shoot in 4K (or higher) video, making the quality that much better.

Another thing you want to make sure of is that you have good lighting while recording your videos.  The best light is natural sunlight, but if it’s dark or you’re shooting at night, you can always use a ring light to help brighten your videos.  TikTok’s algorithm is smart, and it knows when a video is poorly lit and will be less likely to push it out.

The last few things to make sure of are that you’re timing is on when it comes to the trend, your on-screen captions are done correctly, and your video is edited properly.  Take the time to make the best video you can.  Obviously, if you’re just starting out, it’s a learning process, but the more videos you make, the better you’ll get!

Become A Student Of Your Analytics

The one thing that will help you grow the fastest on TikTok is to become a student of analytics when it comes to your videos and your account.  The more you can understand your analytics, the more you’re able to see what works, and what doesn’t, and adapt on the fly.

The very first analysis you should be aware of is what time your audience is the most active.  You want to be posting when you’ve got the best chance of reaching your audience, especially as you’re gaining momentum and growing.

If you’re newer or not sure when to post, some of the ideal times to post on TikTok are 8-10 am, then in the evening from 6-10 pm.  Obviously, everyone’s “best time” to post is going to be different, but these times will at least help you get started.

Another analytic you need to be mindful of is the ones that come with each of your videos, specifically your watch time.  Watch time is king on TikTok, which means the more watch time you get, the more your videos will be pushed out on the “For You” page and to a wider audience.

When you go into a video and check the analytics, you’ll see a graph of your retention rate and the total percentage of people that watched till the end.  It will also give you a suggestion underneath, letting you know when a good percentage of people started to drop off of your video.

This is vitally important because what you can do is go back to those points in time and ask yourself: why did people leave my video at this point?  Was the video moving too slowly?  Did I not hook them in?  Seeing when people fell off, then making the necessary changes to improve is what will grow your account more than anything.

Lastly, you want to check your traffic sources at the bottom of each video.  If your video is being pushed out to the “For You” page more than 95%, then that means you’ve got a good video.  If it’s less than that, however, you’re going to want to study the video for changes you can make in the future.

The accounts that grow massive followers are the ones that create videos, then study analytics, make changes, and get better because of it.  That’s the way you end up on the “For You” page the most which is the fastest route to growth on TikTok.

Have A Strong Hook

We touched on this a little in the previous point about analytics, but one of the biggest reasons your videos will struggle is because people swipe off them within the first 2-3 seconds.  Watch time is everything on TikTok, and to stand out from the copious amounts of other videos available, you have to have a compelling hook that keeps people around.

The best way to do this is with an on-screen caption that they see immediately when the video starts.  You don’t want to give away what the video is about, but you want to use a phrase/sentence that’s enticing and gives them enough to where they want to know more.

The easiest way to write strong hooks is to study other people’s videos that do well in your industry/niche.  What type of language do they use?  What are they doing at the beginning of the video?  What makes you want to keep watching?

The more you can study the videos of the successful, the better ideas it will give you for your own hooks.  This is when I truly believe making more videos is the best way to grow on TikTok because the more hooks you try out, the more you’ll learn what works, as well as what hooks don’t.

Use A Converting Call-To-Action

Nothing is worse than having people watch your entire video only to have them think, “That was nice,” and move on without doing anything.  Trust me, I know because it happened to us.  When we started our very first account, we had a video get 5.4M views, which sounds awesome . . . but guess how many followers we gained from it?

Less than 2,000 . . . and the reason was that at the end of the video, we didn’t tell the audience to do anything.  So while they watched the whole video and thought it was nice, instead of doing something (liking, commenting, following), they simply moved on.

Fast-forward to the new account we made, and the first video we had went viral and got 3.3M views.  Guess how many followers we gained from that video?  Over 50,000!  What was the difference?  At the end of that video, we simply put an on-screen caption that said this: “Hit the + button for more couples content like this.”  That’s it, however, it made all the difference in the world!

Now people knew what to do!  They liked the video because they watched it till the end, which meant chances are good they’d want to see what other videos we came out with in the future.  So by putting that, we gave them a cue to follow us for more content that they enjoyed.

Don’t make the same mistake we did.  Make sure that you’re always putting a hook at the end of your videos because the last thing you want is a video to go viral and end up with nothing to show for it.

Create Videos With Multiple Clips

People like watching videos that keep them engaged, and there’s no better way of doing that than by using multiple clips in your TikTok videos.  Have you ever watched a TikTok with one, long clip and wondered, “Are they ever going to get to the end?”

I know it sounds ridiculous, but that’s our attention span now.  If it’s one, long clip that’s 10-15 seconds, we get bored.  Luckily, TikTok has a great editing platform to be able to edit your clips together into one, nicely finished video.  There are also a ton of apps out there like “Inshot” that you can import video into and have a bunch of added features when it comes to editing.

Most of the trends you find will already be done in multiple clips, so that will give you an idea of where to start.  If you’re going to use one clip, I would suggest the video be 5 seconds or less, because if it’s any longer than that, people are going to get bored and click off.  Remember, watching time on TikTok is the most important thing, so you want them to watch till the end.

Go Live Right After You Post A Video

We saved the best for last because I truly believe if you’re going to grow a massive following on TikTok, you’re going to need to build a community, and the best way to build community is to allow them a peek into your everyday life.

Going live is one of the main reasons we were able to grow the huge following that we have.  We went live for 30 straight days and it truly helped us build friendships with our audience as well as gave our videos a HUGE boost, especially at the beginning!

Now, the catch is that you have to have over 1,000 followers before you can go live on TikTok, but if you’re posting consistently, especially multiple times a day, you should get to that point within the first 4-6 weeks.  It all depends on how much you want to post and quickly you want to get there.

When going live, make sure you’re actually doing something that people would enjoy watching.  It’s always a pet peeve of mine when I see someone live on TikTok and they’re just sitting behind the camera, talking at it, while nothing is going on.  It’s boring!

One of the reasons our lives got such get such great views is because we take people out into the world with us.  We’d take them shopping, we’d go out to restaurants, go to live events.  Basically, anywhere that we could take our audience, we’d do it . . . and they loved it!  People want to see you out in your life, doing fun and exciting stuff!

Gone are the days of sitting behind your phone and talking at your camera in your room.  Those still have their place, but what is TikTok all about?  Entertainment!  So make sure that when you go live, you’ve got something entertaining planned!

Let’s Recap

A lot of people make TikTok out to be this platform that is confusing and hard to grow on when in actuality, it’s a pretty simple process.  First, create as many videos as you can on a consistent basis.  Remember, it’s better to post every day, so start where you can and post more as you get into the habit of it.

Second, check the analytics of your videos to see things like how long people watched, what videos are resonating the most, etc.  Finally, make the necessary changes to your videos to help them get better and get more engagement.  It really is that simple!

If you feel like you’re needing help with your TikTok, maybe you’re stuck, or not sure how to grow your account, we’d be happy to do a FREE audit of it, check to see if there are areas you could improve on, and give you a future roadmap to help you break through those hurdles.  If that sounds helpful to you, click HERE and book a free call with us!