Why Every Business Should Have A YouTube ChannelApr 14, 2022
Some of you probably read the title and thought, "Michael, I can promise you there's no need for me to be on YouTube. I don't want to monetize the platform, so I don't think it would make sense for my business."
You wouldn't be the only person that thinks this as well. Most people we encounter think a YouTube channel is only for people that want to monetize, they're an influencer, or they vlog in some sort of way. While all of these are true, I want to show you WHY it's important for you to have at least SOME presence on YouTube, and what that presence can do for you and your business . . .
The main reason WHY you want to have a YouTube channel is to be taking advantage of the number two search engine used by people. Google is number one but YouTube isn't that far behind, and by you NOT being on YouTube, your brand, your business, and your products aren't searchable. However, your competition is, which means that when someone on YouTube is searching a term related to your niche and people come up, they WON'T be you.
Therefore, you want to have SOME sort of presence on there. Now I know what you're thinking, "Guys, I don't have time to make videos every week, nor do I have the time/skill to edit them or the money to pay someone to do it." And we totally understand, which is why we're going to introduce a different type of YouTube strategy to you. One where you do things a little different . . .
The first thing you're going to do is figure out what the TOP problems are when it comes to your niche. The goal would be to come up with at least 5 of the top problems/questions that you get asked. For example, we're a marketing agency, so if I was going to do this, maybe my 5 topics would be as follows:
- Best social media platform for my business?
- How do I grow an email list?
- How do I build an efficient funnel?
- What should I include on my website?
- How do I build a personal brand online?
Hopefully, this gives you an idea of how to map out your own top 5. If you come up with more, even better, because here's the cool thing: we're only going to create as many videos as ideas you come up with. You do want at least 5 videos though because you want to show YouTube that you're not just a "one-off" video channel and that your content was created with a plan and purpose behind it.
What we're going to do is create a video for EACH of the top problems/questions that you come up with. Ideally, these videos should be 10-20 minutes long and explain in detail the problem, the solution, and a little bit of the application on HOW to fix it. The important thing isn't necessarily the quality of the video (although you want to make it look as best you can), the main goal is to optimize these videos for search through your title, caption, tags, etc.
As we discussed at the beginning, YouTube is the second largest search engine behind Google, which means millions of people are searching every single day for SOMETHING on YouTube . . . so by you optimizing for search, you give yourself the best possible chance of showing up as a result for people. The ONE thing that you want to make sure you have at the end of the videos is either:
- A call-to-action to purchase a product (product-based)
- A call-to-action to a free resource you have (email list)
- A call-to-action to book a call with you (service-based)
The last thing you want someone to do is to do a search, find your video, watch it, but have NO call-to-action at the end, so they think, "This was a nice video," and move on. If they stayed till the end that means your video helped them, which means that you can probably help them further with another resource or product that you have.
Don't do all the work of making these videos, only to forget the most important part!
Altogether, creating these videos, editing them, and doing all the SEO for them should take 1-2 weeks, and then you're done! Now you can cross-promote the videos on other places like Pinterest, but over time you'll start to get organic views based on how you optimized the video. We still have videos from last year being watched because they show up when people search certain terms.
Just make sure you're using the right tags, creating a great title that's both catchy and keyword-related, as well as writing a well-thought-out caption. Remember, you only have to do this once, so don't cut any corners, or else it won't work!
Hopefully, this strategy has convinced you that YouTube is at least worth having a look at, as I believe everyone should implement this if for anything, as I said at the beginning, to take advantage of the second largest search engine and use it to help gain leads for your business. If you have any other questions about how to create this strategy, you can always DM us on Instagram @michaelandjill!