I don't know if you've started to notice the same thing as me, but it seems like every time I get on social media, whether it's Instagram, Pinterest, or any other platform really, it seems that I'm seeing the SAME content shared over and over again . . .

So why is this a bad thing?  Well,...

It's a pretty bold statement, but I know it to be true because when we started our business, the same thing was happening to us.  Without even realizing it, we were focusing on a small portion of our ideal audience and ignoring the rest (which was about 60-80%) . . . THAT'S A LOT OF...

When researching topics to write about for this week's blog, I came across an interesting question when I did a Google search . . . and that question was this:

"What is the difference between marketing strategies and marketing tactics?"

I thought this was such a great question because the two...

That's the million-dollar question (no pun intended): how do I market my business effectively and stand out in a world that has the attention span of a goldfish?  Standing out online has never been as difficult as it is today, with the combination of saturation and short attention spans,...

This is a really great question, and up until about a year ago, we'd have said like most people say now: batch create all of your content . . . but our stance on that has changed a little bit . . . and we want to explain why.

If you look at most social media people's content, they'll tell you...

Are you a business owner that re-purposes your social media content across multiple platforms?  If so, then this blog is specifically for you.  Too often, what we see is business owners create content, then simply copy/paste the same content across all of their social channels . . ....

When we sit down to come up with our content, we always make sure that the content we're creating covers the three areas that we're going to talk about today.  Because when you're creating content in all three of these areas, you're creating the perfect blend of content that you need to...

In a time when business owners are looking for ways to stand out and be different, there is one particular avenue that most business owners never explore . . . and that's podcasts!

Now, I'm not saying that you have to start your own podcast, although I'd HIGHLY recommend it because it's a great...

Content creation is becoming a huge industry, with people being able to create businesses and make money online, simply (or not so simply) by creating great content!  But that begs the question for a lot of people who are struggling and wonder: "Just what exactly is 'GREAT' content and how...

In a world where you as a business owner can learn anything, there is one skill that I would say will give you the biggest ROI out of any other skill you can learn . . . what is that skill?

To put it simply: content creation.  Because if you can learn how to create great content...

This past week on Instagram, we got asked a great question in the comments, and that question was: "How are you guys able to run 5 social media platforms and stay consistent on all of them?"

I thought this was a great question and one that I know a lot of people ask.  So today, I wanted to...

Do you struggle with any of the following:

• Gaining new followers on social media?
• Getting leads from social media?
• Selling products and services through social media?

If you answered "yes" to any of these questions, then chances are your social media strategy isn't as locked in as it could...