Have you ever heard someone say, "You have to make sure your customer journey has to be in place," and you wondered, "WTF does that actually mean?"  Then we're going to help you out today!  I honestly never thought about how this could be confusing until someone DM'd us a couple of days...

When you're starting a business, of course, you want to fill out all the paperwork and make sure your business is legit (that's not what this blog is about).  What I want to talk to you about is during the whole business planning process, before you've ever made a social media post...