If you're a business owner, you've no doubt heard of branding, seen posts on social media about branding, and I'm sure even had branding done for your business, whether it was by you or a professional . . . but maybe no one has broken down for you the one main reason WHY branding is so important....

Unpopular opinion: I don't think a business can be on just one social media platform anymore and experience long-term success for their business.  The reason I believe this is because there's just too much competition on Instagram for a business owner to rely on that as their ONE and ONLY...

Building a strong personal brand has never been as important for your business as it is in 2022.  With COVID still going on, and millions of people quitting their jobs to start their own business, competition online has never been this fierce.

I'm not usually one for the doom and gloom, but...

Let's face it: social media isn't getting any LESS crowded.  And with the coronavirus having everyone on lockdown, that pushed even more people online than before in 2020.  This had a lot of business owners stressed out, wondering how they were going to be able to compete with the...