I still get a little confused whenever I hear a business owner say, “Social media isn’t important for my business,” or even worse, I observe them not taking their business's social media marketing seriously.

And while yes, in the past, if you built a business before social media...

After owning an agency for over three years now, and scaling it to over $1M, we’ve started getting people asking us, “If I want to start my own marketing or social media agency, what are some tips you guys would give me?”  You asked, and we always want to deliver, so here...

Accoring to Oberlo, 88% of consumers say that authenticity is important, and 46% of consumers said that they’d be willing to spend more on brands they trust.

Personal branding is not simply a fad, rather it’s something that’s here to stay.  I want to highlight for you 10...

Even though email marketing has been around for a long time, it is still one of the best ways to connect with your audience and build a relationship with them.  Also, it’s been said that for every one person that’s on your email list you can expect a $38 dollar return . . . that...

If you read the previous blog, then you remember us talking about the different social media platforms, what types of content they want to see from their creators, and whether or not your business should be on these platforms based on this information.

With social media marketing becoming even...

As someone who spends a lot of time answering questions on platforms like Quora and Reddit, I can safely say that the biggest topic of conversation in business and social media marketing circles is what to do about Instagram's constant updates and their feed changes that basically make them look...

In the last couple of weeks, Instagram has launched a new update (well, not really new, because they simply copied TikTok . . . again) that allows users to pin up to three posts at the top of their feed.  As I'm sure you've noticed, nearly everyone has adopted this trend, and posted the...

Did you know that every time you make a social media post, you're affecting the long-term health of your business?  Most people think about what they want to post, do it, then forget about it, not knowing that they're either building up equity with their audience or tearing that equity down....

Did you know that 15 years from the start of your business, there'll be a 20% chance that your business still exists?  That's a pretty rough number, isn't it?

• 20% will fail within the first two years
• 45% that are left will fail within the first five years
• Lastly, 65% of the businesses left...

I don't know if you've started to notice the same thing as me, but it seems like every time I get on social media, whether it's Instagram, Pinterest, or any other platform really, it seems that I'm seeing the SAME content shared over and over again . . .

So why is this a bad thing?  Well,...

When researching topics to write about for this week's blog, I came across an interesting question when I did a Google search . . . and that question was this:

"What is the difference between marketing strategies and marketing tactics?"

I thought this was such a great question because the two...

When we sit down to come up with our content, we always make sure that the content we're creating covers the three areas that we're going to talk about today.  Because when you're creating content in all three of these areas, you're creating the perfect blend of content that you need to...