Let’s face it: most business owners use Instagram as their main social media platform, and right now, that’s probably causing them a lot of stress. Instagram makes a change that nobody wants, there’s a backlash, so they change it back, but not completely, and the cycle...
When it comes to your social media marketing plan for your business, there's a lot of debate about how much content creation you should be doing. Some people say, "You should create as much content as you possibly can!" If you've ever heard Gary V. speak before, you know that he falls...
Even though email marketing has been around for a long time, it is still one of the best ways to connect with your audience and build a relationship with them. Also, it’s been said that for every one person that’s on your email list you can expect a $38 dollar return . . . that...
If you read the previous blog, then you remember us talking about the different social media platforms, what types of content they want to see from their creators, and whether or not your business should be on these platforms based on this information.
With social media marketing becoming even...
Are you a business owner that wants to be on every social media platform, but you're not sure how to create a strategy, or moreover, you're not sure what you should be posting on each platform? Yes, you could simply copy/paste a post onto every platform and you may get SOME results, but you...
If you spend a decent amount of time on Instagram, then you might have noticed this, but when you scroll your feed, it's starting to become a lot of the same thing. Same trending concepts, same transition trends, same early audio alerts, everyone using the same trending sounds, etc. ...
As someone who spends a lot of time answering questions on platforms like Quora and Reddit, I can safely say that the biggest topic of conversation in business and social media marketing circles is what to do about Instagram's constant updates and their feed changes that basically make them look...
In the last couple of weeks, Instagram has launched a new update (well, not really new, because they simply copied TikTok . . . again) that allows users to pin up to three posts at the top of their feed. As I'm sure you've noticed, nearly everyone has adopted this trend, and posted the...
More and more businesses are starting every day, and the main feedback that we're receiving from our audience is that they're having trouble standing out among the competition. Being able to run your business online has so many benefits, but it also has its drawbacks, as it means that...
Did you know that every time you make a social media post, you're affecting the long-term health of your business? Most people think about what they want to post, do it, then forget about it, not knowing that they're either building up equity with their audience or tearing that equity down....
Did you know that 15 years from the start of your business, there'll be a 20% chance that your business still exists? That's a pretty rough number, isn't it?
- 20% will fail within the first two years
- 45% that are left will fail within the first five years
- Lastly, 65% of the businesses left...
It's a pretty bold statement, but I know it to be true because when we started our business, the same thing was happening to us. Without even realizing it, we were focusing on a small portion of our ideal audience and ignoring the rest (which was about 60-80%) . . . THAT'S A LOT OF...
