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What Is The Difference Between Marketing Strategy & Marketing Tactics? May 26, 2022

When researching topics to write about for this week's blog, I came across an interesting question when I did a Google search . . . and that question was this:

"What is the difference between marketing strategies and marketing tactics?"

I thought this was such a great question because the two...

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The Three Types Of Content That Every Business Owner Needs To Be Creating May 05, 2022

When we sit down to come up with our content, we always make sure that the content we're creating covers the three areas that we're going to talk about today.  Because when you're creating content in all three of these areas, you're creating the perfect blend of content that you need to...

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Why Every Business Owner Should Be Focusing On Podcasts May 03, 2022

In a time when business owners are looking for ways to stand out and be different, there is one particular avenue that most business owners never explore . . . and that's podcasts!

Now, I'm not saying that you have to start your own podcast, although I'd HIGHLY recommend it because it's a great...

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How To Build A Social Media Strategy For Your Business Apr 19, 2022

Do you struggle with any of the following:

  • Gaining new followers on social media?
  • Getting leads from social media?
  • Selling products and services through social media?

If you answered "yes" to any of these questions, then chances are your social media strategy isn't as locked in as it could...

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How To Develop An SEO Strategy For Your Business Mar 22, 2022

Over the past few weeks, we've been talking a lot about search, SEO, websites, and how to grow your organic search for your business.  Today, I want to bring it all together and give you 3 of what I feel are the top things you can do right now, to start helping your SEO and setting your...

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What Is A "Customer Journey" And How Do I Utilize It For My Business? Mar 15, 2022

Have you ever heard someone say, "You have to make sure your customer journey has to be in place," and you wondered, "WTF does that actually mean?"  Then we're going to help you out today!  I honestly never thought about how this could be confusing until someone DM'd us a couple of days...

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How We Built Our 6-Figure Brand In A Year Feb 24, 2022

This is by far the biggest question that we get asked: "How were you able to build enough audience, trust, everything, to be able to scale a 6-figure business in a year?"

So today we want to share with you 3 reasons why I think we were able to scale so quickly in our business . . .

The first...

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How to Build A Cohesive Brand for Your Business Online Feb 17, 2022

Unpopular opinion: I don't think a business can be on just one social media platform anymore and experience long-term success for their business.  The reason I believe this is because there's just too much competition on Instagram for a business owner to rely on that as their ONE and ONLY...

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How to Build A Personal Brand Online Feb 10, 2022

Building a strong personal brand has never been as important for your business as it is in 2022.  With COVID still going on, and millions of people quitting their jobs to start their own business, competition online has never been this fierce.

I'm not usually one for the doom and gloom, but...

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How We Built A 6-Figure Business In Less Than A Year Feb 08, 2022

It's usually the first question we get asked when people find out what it is that we do.  "Guys, how were you able to build a multiple 6-figure business in just a year?"  The more important question they ask though is, "Would it work for me?"

The answer is yes . . . ALWAYS YES . . . if...

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3 Things Your Business Is Losing By Not Having A Social Media Strategy Jan 24, 2022

 

What does it mean to have a "social media strategy?"  Because I bet if we polled most business owners, and asked them if they felt like they had a good social media strategy in place, they'd say yes.

Yet, those would be the same business owners you hear saying that they're not getting...

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5 Things We Wish We Knew Before We Started Our Business Jan 21, 2022

As Jill and I go into our 3rd year in business (I can't believe The Market Vibe is 3!), it's got us looking back, at not just our wins and successes, but also laughing about all of our pitfalls and mistakes (because they're way funnier after the fact).  It's really important to reflect, not...

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