How to Use the Social Audio App Clubhouse for Your Business
Nov 22, 2021
If you've tried social audio before, then I'm sure you're no stranger to the app, "Clubhouse." It was the first of its kind and came around at the perfect time when people needed connection and networking in 2020. When we got on in February, we had no idea what to expect. We thought we'd make some business connections, maybe do some podcasts, and teach people what we knew.
We had NO idea it would turn into a separate, multiple 6-figure income for us outside of our already existing business. We love Clubhouse so much and think that it can be a huge addition to any business, whether you're a product-based or service-based business. Today, I want to give you 5 things to think about when using Clubhouse for your business. These 5 things will help you optimize your time spent, to get the maximum possible return.
If you want to watch the YouTube video, click HERE!
The first thing you're going to want to do is to optimize your profile. The main thing you want to make sure of here is that you're choosing interests that pertain to what you're looking to do on the app. The last thing you want is your hallway cluttered with rooms that you aren't interested in.
The next thing you're going to want to do is to write your bio. The point here to keep it short and simple. If you create a profile longer than 1000 characters, people aren't going to read it, I can guarantee it. The main things you want to include in your bio are:
- who you are
- what you do
- who you help
- awards
- people you've worked with
- how to get in contact with you
- possibly some interests
If you need a reference, you can check our profile out if you search, "@socialmediatips."
The next thing I want to highlight is how to curate your hallway. Basically, when you follow someone, you then gain access to rooms in the hallway according to the people and clubs they follow. This can be a good thing, but it can also be a bad thing.
I hear people all the time on stages say things like, "Follow all the mods, follow everyone on stage," but I say that is actually really bad advice. Take it from someone who did that when they were new on the app (didn't know any better).
What I ended up with was a hallway cluttered with rooms I had no interest in, rooms filled with drama, and selling rooms. So really make sure that when you're following people on social audio apps like Clubhouse and Wisdom, that you're doing it because you really resonate with someone and what they're saying . . . not because someone tells you to.
The next thing, and honestly the thing that was able to help us make connections and really scale our business through Clubhouse, was simply supporting other people. We'd do things like help them mod if they needed a break, give great value in their rooms, and would support with no agenda.
This helped us build really great relationships with people quickly, which turned into so many different opportunities. Some were clients, others were podcasts, and a bunch of others was referrals for other things. The point is, look for people that you can support. How can you help make their Clubhouse experience even better?
This brings me to the next thing, which is starting your own rooms. It's going to be pretty hard for you to get anyone to come and support your room if you never go into theirs. That is why supporting others came before starting your own rooms.
When starting your rooms, you want to make sure of a few things:
- schedule your room ahead of time
- make sure to link value at the top of the room
- enable clips (if you want to)
- have a couple of mods lined up to run the room with you
- have an outline of what you want to talk about
The last tip will be the most important one, and I'm just going to be 100% honest. Way too many people spend way too much time on Clubhouse. I don't know many millionaires that spend 10-12 hours on any social media, let alone social audio, so really be strategic about the time you're spending on there.
We used to spend 4-8 hours on there a day, and I can tell you looking back, a lot of that time was time wasted. Now what we do is a daily room for 5 minutes to talk about our daily YouTube video, then 2 hours a week to support others, and 1 room we do for an hour. The times are the same every week, and that's the only time we spend on social audio.
If you don't set boundaries it WILL take over your life . . . I promise you. If you take one this away from this blog, let it be that you set boundaries with ALL social audio apps.
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