As someone who spends a lot of time answering questions on platforms like Quora and Reddit, I can safely say that the biggest topic of conversation in business and social media marketing circles is what to do about Instagram's constant updates and their feed changes that basically make them look...

Especially with the new update from Instagram, it's got business owners asking: "How can I get more engagement on my page and more eyeballs on what it is that I do?"  The truth is, social media will always have updates and algorithm changes, so you need to stop thinking in terms of now and...

A common theme seems to be emerging, and it's that business owners are finding it harder and harder to grow on Instagram.  It makes sense, with so many businesses being started, and people vying for attention, it's made Instagram, and all social media platforms for that matter, crowded...

In the last couple of weeks, Instagram has launched a new update (well, not really new, because they simply copied TikTok . . . again) that allows users to pin up to three posts at the top of their feed.  As I'm sure you've noticed, nearly everyone has adopted this trend, and posted the...

More and more businesses are starting every day, and the main feedback that we're receiving from our audience is that they're having trouble standing out among the competition.  Being able to run your business online has so many benefits, but it also has its drawbacks, as it means that...

If you're a business owner, then you've no doubt heard about social audio.  Whether it's Clubhouse or Twitter Spaces, social audio was born during COVID, a time when we needed it the most, whether it was for creating new business (since everyone was stuck at home) or simply for people to...

Did you know that every time you make a social media post, you're affecting the long-term health of your business?  Most people think about what they want to post, do it, then forget about it, not knowing that they're either building up equity with their audience or tearing that equity down....

Did you know that 15 years from the start of your business, there'll be a 20% chance that your business still exists?  That's a pretty rough number, isn't it?

• 20% will fail within the first two years
• 45% that are left will fail within the first five years
• Lastly, 65% of the businesses left...

I don't know if you've started to notice the same thing as me, but it seems like every time I get on social media, whether it's Instagram, Pinterest, or any other platform really, it seems that I'm seeing the SAME content shared over and over again . . .

So why is this a bad thing?  Well,...

It's a pretty bold statement, but I know it to be true because when we started our business, the same thing was happening to us.  Without even realizing it, we were focusing on a small portion of our ideal audience and ignoring the rest (which was about 60-80%) . . . THAT'S A LOT OF...

When researching topics to write about for this week's blog, I came across an interesting question when I did a Google search . . . and that question was this:

"What is the difference between marketing strategies and marketing tactics?"

I thought this was such a great question because the two...

That's the million-dollar question (no pun intended): how do I market my business effectively and stand out in a world that has the attention span of a goldfish?  Standing out online has never been as difficult as it is today, with the combination of saturation and short attention spans,...