This is a really great question, and up until about a year ago, we'd have said like most people say now: batch create all of your content . . . but our stance on that has changed a little bit . . . and we want to explain why.

If you look at most social media people's content, they'll tell you...

Are you a business owner that re-purposes your social media content across multiple platforms?  If so, then this blog is specifically for you.  Too often, what we see is business owners create content, then simply copy/paste the same content across all of their social channels . . ....

When we sit down to come up with our content, we always make sure that the content we're creating covers the three areas that we're going to talk about today.  Because when you're creating content in all three of these areas, you're creating the perfect blend of content that you need to...

In a time when business owners are looking for ways to stand out and be different, there is one particular avenue that most business owners never explore . . . and that's podcasts!

Now, I'm not saying that you have to start your own podcast, although I'd HIGHLY recommend it because it's a great...

Content creation is becoming a huge industry, with people being able to create businesses and make money online, simply (or not so simply) by creating great content!  But that begs the question for a lot of people who are struggling and wonder: "Just what exactly is 'GREAT' content and how...

In a world where you as a business owner can learn anything, there is one skill that I would say will give you the biggest ROI out of any other skill you can learn . . . what is that skill?

To put it simply: content creation.  Because if you can learn how to create great content...

This past week on Instagram, we got asked a great question in the comments, and that question was: "How are you guys able to run 5 social media platforms and stay consistent on all of them?"

I thought this was a great question and one that I know a lot of people ask.  So today, I wanted to...

Do you struggle with any of the following:

• Gaining new followers on social media?
• Getting leads from social media?
• Selling products and services through social media?

If you answered "yes" to any of these questions, then chances are your social media strategy isn't as locked in as it could...

Some of you probably read the title and thought, "Michael, I can promise you there's no need for me to be on YouTube.  I don't want to monetize the platform, so I don't think it would make sense for my business."

You wouldn't be the only person that thinks this as well.  Most people we...

My goal for this blog is a simple one: to get you to understand the power that Pinterest can have on your business as a social media platform.  Even now as I write this, I still hear people say things like, "Isn't Pinterest only for DIY?" Or my personal favorite, "My ideal client isn't on...

Is your business on TikTok?  If not, why not?  If you are, how much effort are you putting into it?  Because today we're talking about TikTok, and I'm here to tell you that TikTok CAN change your business and you're life.  I can say that because it did exactly that for us!

So...

We're finally talking about social media, and this week we wanted to start with Instagram.  Even though TikTok is the most used social media platform, Instagram is still THE platform if you're running a business and one that your potential customers WILL check out before making a purchase...