As someone who spends a lot of time answering questions on platforms like Quora and Reddit, I can safely say that the biggest topic of conversation in business and social media marketing circles is what to do about Instagram's constant updates and their feed changes that basically make them look...

In the last couple of weeks, Instagram has launched a new update (well, not really new, because they simply copied TikTok . . . again) that allows users to pin up to three posts at the top of their feed.  As I'm sure you've noticed, nearly everyone has adopted this trend, and posted the...

More and more businesses are starting every day, and the main feedback that we're receiving from our audience is that they're having trouble standing out among the competition.  Being able to run your business online has so many benefits, but it also has its drawbacks, as it means that...

Did you know that every time you make a social media post, you're affecting the long-term health of your business?  Most people think about what they want to post, do it, then forget about it, not knowing that they're either building up equity with their audience or tearing that equity down....

Did you know that 15 years from the start of your business, there'll be a 20% chance that your business still exists?  That's a pretty rough number, isn't it?

• 20% will fail within the first two years
• 45% that are left will fail within the first five years
• Lastly, 65% of the businesses left...

It's a pretty bold statement, but I know it to be true because when we started our business, the same thing was happening to us.  Without even realizing it, we were focusing on a small portion of our ideal audience and ignoring the rest (which was about 60-80%) . . . THAT'S A LOT OF...

This is a really great question, and up until about a year ago, we'd have said like most people say now: batch create all of your content . . . but our stance on that has changed a little bit . . . and we want to explain why.

If you look at most social media people's content, they'll tell you...

Are you a business owner that re-purposes your social media content across multiple platforms?  If so, then this blog is specifically for you.  Too often, what we see is business owners create content, then simply copy/paste the same content across all of their social channels . . ....

Content creation is becoming a huge industry, with people being able to create businesses and make money online, simply (or not so simply) by creating great content!  But that begs the question for a lot of people who are struggling and wonder: "Just what exactly is 'GREAT' content and how...

In a world where you as a business owner can learn anything, there is one skill that I would say will give you the biggest ROI out of any other skill you can learn . . . what is that skill?

To put it simply: content creation.  Because if you can learn how to create great content...

This past week on Instagram, we got asked a great question in the comments, and that question was: "How are you guys able to run 5 social media platforms and stay consistent on all of them?"

I thought this was a great question and one that I know a lot of people ask.  So today, I wanted to...

Some of you probably read the title and thought, "Michael, I can promise you there's no need for me to be on YouTube.  I don't want to monetize the platform, so I don't think it would make sense for my business."

You wouldn't be the only person that thinks this as well.  Most people we...