Did you know that 15 years from the start of your business, there'll be a 20% chance that your business still exists?  That's a pretty rough number, isn't it?

• 20% will fail within the first two years
• 45% that are left will fail within the first five years
• Lastly, 65% of the businesses left...

That's the million-dollar question (no pun intended): how do I market my business effectively and stand out in a world that has the attention span of a goldfish?  Standing out online has never been as difficult as it is today, with the combination of saturation and short attention spans,...

This is a really great question, and up until about a year ago, we'd have said like most people say now: batch create all of your content . . . but our stance on that has changed a little bit . . . and we want to explain why.

If you look at most social media people's content, they'll tell you...

Content creation is becoming a huge industry, with people being able to create businesses and make money online, simply (or not so simply) by creating great content!  But that begs the question for a lot of people who are struggling and wonder: "Just what exactly is 'GREAT' content and how...

In a world where you as a business owner can learn anything, there is one skill that I would say will give you the biggest ROI out of any other skill you can learn . . . what is that skill?

To put it simply: content creation.  Because if you can learn how to create great content...

This past week on Instagram, we got asked a great question in the comments, and that question was: "How are you guys able to run 5 social media platforms and stay consistent on all of them?"

I thought this was a great question and one that I know a lot of people ask.  So today, I wanted to...

Do you struggle with any of the following:

• Gaining new followers on social media?
• Getting leads from social media?
• Selling products and services through social media?

If you answered "yes" to any of these questions, then chances are your social media strategy isn't as locked in as it could...

Some of you probably read the title and thought, "Michael, I can promise you there's no need for me to be on YouTube.  I don't want to monetize the platform, so I don't think it would make sense for my business."

You wouldn't be the only person that thinks this as well.  Most people we...

My goal for this blog is a simple one: to get you to understand the power that Pinterest can have on your business as a social media platform.  Even now as I write this, I still hear people say things like, "Isn't Pinterest only for DIY?" Or my personal favorite, "My ideal client isn't on...

For the next 4 weeks, we're dedicating our entire social media profiles and marketing messages to talk about one thing: social media, and how YOU can leverage it to build a big business for yourself.  We are literally walking testaments to this, because three years ago when we started our...

Over the past few weeks, we've been talking a lot about search, SEO, websites, and how to grow your organic search for your business.  Today, I want to bring it all together and give you 3 of what I feel are the top things you can do right now, to start helping your SEO and setting your...

I know that on Tuesday, we talked about what it would look like to hypothetically build out a customer journey for you and your ideal client.  The reason we build customer journey roadmaps is so that we help the people we serve get the absolute best possible result because the steps they are...